Install with Google Tag Manager
Google Tag Manager (GTM) is a container that holds all your marketing tags — Google Analytics, Facebook pixel, PartialLeads, etc. — in one place. If you already have GTM on your site, adding PartialLeads is the cleanest way to install it.
If you don’t have GTM yet, the official setup guide is at tagmanager.google.com. It’s free and takes about 5 minutes to add to your site.
When to use this method
Choose GTM if:
- You already have GTM installed on your site
- You want to manage multiple tracking tools through one interface
- You want to install PartialLeads on a Typeform form (GTM is the cleanest path for Typeform)
- Your platform doesn’t have a built-in “header code” feature
If you only want PartialLeads and nothing else, the direct-install method for your platform (Shopify, WordPress, etc.) is simpler.
Step-by-step
Open your GTM workspace
Go to tagmanager.google.com and open the container that’s installed on your site.
Create a new tag
In the left sidebar, click Tags, then click the New button (top-right of the tag list).
Pick “Custom HTML”
In the tag configuration screen, click Tag Configuration. From the list of tag types that slides in, scroll down to Custom and pick Custom HTML.
Paste the tracking code
In the HTML field, paste the PartialLeads tracking code:
<script>window.PartialLeadsConfig={apiKey:"pl_yourkey"};</script>
<script src="https://api.partialleads.com/px-universal.js" async></script>Set the trigger
Click Triggering below the HTML field.
Choose All Pages as the trigger. This makes the tag fire on every page view across your site.
Name and save
Give the tag a name (e.g., “PartialLeads Tracking”) at the top of the screen.
Click Save.
Publish your container
GTM changes are staged until you publish them. Click Submit in the top-right.
Add a description like “Added PartialLeads tracking” so you have a paper trail.
Click Publish.
How to know it’s working
Open your live site in a new incognito or private browser tab. Go back to your PartialLeads dashboard’s Setup page.
Within 5 seconds, the verification panel should switch from Waiting for first signal to Script installed.
Preview mode for testing
GTM has a Preview mode that lets you test tag firing before publishing. Click Preview in the top-right of GTM and enter your site’s URL. A new window opens with debug info showing which tags fired on each page.
If you see “PartialLeads Tracking” in the “Tags Fired” section, the tag is working correctly. You can then click Publish for real.