Visitors
The Visitors page shows everyone who has been on your website — whether or not they filled out a form. Think of it as the wider funnel above your leads list.
If Leads is “people who interacted with a form”, Visitors is “everyone who landed on a page”. The Leads list is a subset of Visitors.
Where to find it
Open Dashboard → Visitors in your PartialLeads account.
What’s at the top
Two live counters that update every 15 seconds:
Live
The number of distinct visitors active on your site in the last 5 minutes. A small green pulsing dot when someone is on your site right now; gray when nobody is.
This is your real-time pulse. If you just launched a new ad and people are clicking, this number jumps. If your site goes down, this number drops to zero.
Today
The total number of distinct visitors since midnight (in your account’s timezone).
What’s in the table
Each row is one visitor — one distinct device + browser combination, identified by our visitor cookie (pl_vid).
The columns:
| Column | What it means |
|---|---|
| Source | Where they came from — Meta ads, Google ads, organic search, direct, referral. Same icons as the Journey ribbon on the Leads page |
| Pages viewed | How many pages on your site they looked at |
| Time on site | Cumulative time spent across all visits |
| Last seen | When they were most recently active |
| Engagement (ecommerce only) | Browsed products / Added to cart / Started checkout / Abandoned checkout / Purchased |
| Country | Based on IP geolocation |
| Device | Mobile / desktop / tablet |
| Lead? | Whether this visitor has become a lead (captured an email or phone) |
Click any row to expand the visitor detail panel — see their full journey, every page visited, all UTMs, and the linked lead if they became one.
Visitor vs Lead — what’s the difference?
A common point of confusion. Here’s the short version:
| Visitor | Lead | |
|---|---|---|
| Definition | Anyone who loaded a page on your site | A visitor who typed an email or phone into a form |
| Shown on | Visitors page | Leads page |
| Has email? | Usually no | Yes (at least partial) |
| Linked to a CRM? | No | Yes (if you set up outbound webhooks) |
Every lead is a visitor. Most visitors are NOT leads (they bounced before interacting with a form).
The Visitors page is where you understand the top of your funnel — where traffic is coming from, how engaged it is, whether your ads are sending qualified clicks. The Leads page is where you understand the middle/bottom — who’s actually interested enough to share their info.
Filtering Visitors
Above the table, you have several controls:
Click ID filter
- Any click ID — show all visitors
- Paid (click ID) — only visitors who arrived with a click ID (
fbclid,gclid,msclkid, etc.). These are people who clicked your paid ads. - Organic (no click ID) — only visitors without a click ID. These came from organic search, social, direct, or referrals.
This is the fastest way to see how your paid traffic compares to your organic traffic.
Engagement filter (ecommerce only)
If you have Shopify or WooCommerce connected, you also get an Engagement filter:
- Browsed products — visitor viewed a product page
- Added to cart — visitor added something to cart
- Started checkout — visitor reached the checkout page
- Abandoned checkout — visitor reached checkout but didn’t complete (this is your recovery list)
- Any engagement — show all
The Abandoned checkout filter is one of the most valuable on this page. These are people who came within one click of buying. With our outbound webhook setup, you can wire checkout_started events to your email tool and trigger automated recovery sequences.
Sort modes
- Most recent — newest visitors first (default)
- Most engaged — visitors who spent the most time, viewed the most pages
- Highest intent — visitors who got furthest down your funnel (e.g., reached checkout)
Switch between these depending on what you’re looking for. “Most recent” for live activity. “Most engaged” for retargeting candidates. “Highest intent” for sales follow-up.
What you can do with a visitor
Click into a visitor’s detail panel and you can:
See their full journey
Every page they visited, in order, with timestamps and UTM data. This is the source-of-truth attribution view.
See their linked lead (if any)
If this visitor became a lead, the panel shows their captured email/phone and links over to the Leads page detail view.
Re-attribute manually
If you spot a misattribution — say, a purchase that didn’t get matched to the right ad click — you can manually link the visitor to a session or purchase.
Common questions
”Why do I have so many more Visitors than Leads?”
Normal. On most sites, only 1-5% of visitors fill out a form (or end up purchasing). The other 95-99% bounce, browse without interacting, or come back later. This isn’t a problem with PartialLeads — it’s the underlying conversion math of the web.
”I see the same person counted twice as a Visitor”
If they cleared cookies between visits, switched devices, or visited from incognito, we treat them as two separate visitors — there’s no signal to link them. Once they fill out a form, the identity graph kicks in and can stitch them together.
”My Visitors number seems too low”
Most likely the pixel isn’t installed on every page. Visit your site in an incognito tab, check the Setup verification panel, and look at the Authorized Domains page to confirm every domain is verified.
”My Visitors number is huge but my Leads are tiny”
Either your ads are sending unqualified traffic, your forms are too long, or your offer isn’t compelling. The Visitors page can help diagnose — look at the Most engaged sort, see what those engaged visitors are looking at, and figure out whether they’re hitting your form CTAs at all.
”What’s a visitor_id, exactly?”
PartialLeads drops a first-party cookie called pl_vid on every browser. It’s a random string that uniquely identifies that browser. The cookie lasts 1 year. As long as the visitor doesn’t clear cookies or switch devices, every visit on that browser is the same visitor_id.
Want to see the leads (visitors who became contacts)? Go to Leads. Want to set up AI scoring on your leads? Go to AI Intelligence.