Setup
Setup is where you tell PartialLeads about your business — your domain, your store, your CRM, and which ad platforms should receive the leads you capture.
You’ll touch these four pages once, when you first sign up. After that, you only come back here when something changes.
The four steps
Tell PartialLeads which websites belong to your business. Required before anything else works.
DomainConnect your ecommerce platform, CRM, or booking tool so we can see purchases and form submissions.
IntegrationSend captured leads outbound to your CRM, email tool, or Zapier/Make automation.
WebhookSend purchase and lead events to Meta, Google Ads, and Pinterest as server-side conversions.
ConversionsA typical setup flow
If you’re brand new to PartialLeads, the right order is:
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Install the tracking pixel on your website. Pick your platform — Shopify, WordPress, Webflow, GoHighLevel — and follow the install guide. Most platforms take under 5 minutes.
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Add your domain in PartialLeads. The pixel will verify it automatically the first time someone loads your site.
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Connect any integrations you need — Shopify for ecommerce, GoHighLevel for CRM, Calendly for bookings.
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Wire your conversions to Meta, Pinterest, or Google Ads so your ad campaigns can optimize against real outcomes instead of just page loads.
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Set up outbound webhooks if you want captured leads to flow into Zapier, Make, Klaviyo, ActiveCampaign, HubSpot, or any other CRM.
You can come back to steps 3-5 in any order — they’re independent. The only strict requirement is doing the domain step before anything else, because everything checks against your authorized domains.
Where the tracking pixel install lives
The pixel install instructions live under Other Resources — once you have the pixel on your site, you rarely need to revisit those pages, so they sit in the reference section instead of the main setup flow.
If you’re not sure where to paste your tracking code:
- Install on Shopify —
theme.liquidwalkthrough - Install on WordPress —
header.phpor the Insert Headers and Footers plugin - Install on Webflow — Project Settings → Custom Code
- Install on GoHighLevel — funnel header + form embed (two installs)
- Install with Google Tag Manager — Custom HTML tag
- Install on Typeform — via GTM connection
- Install on other sites — Squarespace, Wix, Kajabi, ClickFunnels, plain HTML
- Troubleshooting — when something’s not working
Already finished setting up? Go to Dashboard to see your numbers, or Leads to browse captures.